Corporate Architecture

Corporate Architecture is a new challenge to designers of buildings, interiors, and temporary corporate exhibitions. This book is the first to present the entire development of corporate architecture to date, showing the strategies available and the best architectural and design concepts. This book presents milestones of 20th century corporate architecture and provides a wealth of photos illustrating the latest trends in this field. It gives both designers and corporations a point of reference for integrating and transforming the architectural aspect of corporate design in their own work, and will appeal not only to an audience interested in architecture for its own sake, but also to corporations with designs on their own buildings, as well as developers, architects, and designers in related fields such as advertising, marketing and visual communication.