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The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. 'This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I'd found it sooner!' Justin Gayner, Founder, ChannelFlip 'This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.' Henrietta Morrison, Founder, Lily's Kitchen' 'I recommend this book to any aspiring entrepreneur.' Sir Charles Dunstone CVO, Founder, Carphone Warehouse 'If you want to know how to successfully grow a company, this is the book for you!' Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESSENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You've got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don't - the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to 'go for growth' - this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.