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Beskrivelse
Welcome to the world of advertising, something that has been part of your life as long as you can remember. In this little book, you're going to learn about this fascinating business. You'll meet some of the key players in the industry and the innovations that brought them success. You'll also learn some of the key strategies and process for creating advertising. Advertising Under One Hour begins with a quick review of some of advertising's interesting history. We'll then show you the steps for creating effective advertising as well as analyzing the results. Throughout, it also covers the roles and responsibilities of the various professionals who work in the industry. As a final bonus, you will discover recommendations and resources at the end for those who want to learn more. Advertising Under One Hour is perfect for: Those interested in joining the field - this overview should give you a basis for figuring where you fit and what you need to do to get started; Marketers who wants to work with an agency - the following pages should give you a foundation for understanding how they work and how you can get more out of them; Small business owners - this should give you a process for creating your own ads and give you a basis for judging them and their effectiveness; and Everyone who wants to better understand how advertisers are working to influence consumer beliefs and behavior. Whatever your goal, Advertising Under One Hour will prove to be an enjoyable hour of discovery. Enjoy it today Editorial Reviews "Years of experience by a seasoned advertising guru that you can grasp in the time it takes to do a business lunch." (Thomas McManus, Associate Professor, Fashion Institute of Technology) "An insightful read from Laurence Minsky, welcoming those new to the advertising field and also inspiring those long entrenched in it." (Tracy Arrington, Author (with Matthew Fredrick), 101 Things I Learned in Advertising School & Lecturer, Stan Richards School of Advertising and PR at the University of Texas at Austin) "Advertising in Under One Hour lives up to its title, offering a fast-paced, and utterly readable trip through the life and history of advertising. By knowing what advertising was and once meant, we can imagine what advertising will always mean, and how it will be used in the future. Because of the book's clear and comprehensive content, Advertising in Under One Hour would be a suitable textbook for an advertising or marketing communications course or a supplement for courses on principles or branding." (David Aron, Professor of Marketing, Brennan School of Business, Dominican University) "A good reminder of all the things I assume everyone in the industry knows that most probably don't." (Thomas Kemeny, copywriter, author of Junior: Writing Your Way Ahead in Advertising, Spring 2019 from powerHouse Books) "It takes one hour for Mr. Minsky to clearly define the main ingredients necessary in creating award-winning advertising. Also, a great read for someone just entering the field." (Alan Rado, MFA, Professor-College of DuPage & Owner & Creative Director, Adrado)
