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Beskrivelse
How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.
Advertising in Modern and Postmodern Times:
provides a comprehensive discussion of the main theoriesshows you how real adverts work, together with reproductions of advertising images and copydemonstrates how advertising constructs subjectsprovides an instructive historical overview of advertisingexplores the relationship between advertising and industrial capitalism.
