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Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.
Important topics covered include:
Marketing and promoting eventsHow to increase ticket salesBroadening an event's appealMarket special events with new mobile applicationsOffering transportation to increase attendanceSocial media promotionEvent organizationGuidelines for hosting record-setting eventsEntertainmentDonor attractionAppreciation-themed eventsSchedules and timingCelebrity/VIP involvementPre-event coveragePartnering/collaboration Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.