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Beskrivelse
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.
Important topics covered include:
Motivating non-donorsAttracting first-time corporate donorsAnnual giving strategies: Restricted giftsEmployee givingSocial media outreachIn-kind giftsIncreasing return on direct mail appealsOnline givingProspect researchMonthly and annual appealsExpanding your prospect database Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
