Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering 30 dages retur

100 Ways to Create a Great Ad

  • Format
  • E-bog, ePub
  • Engelsk
E-bogen er DRM-beskyttet og kræver et særligt læseprogram

Beskrivelse

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Udgivelsesdato11-08-2014
  • ISBN139781780678870
  • Forlag Orion
  • FormatePub

Findes i disse kategorier...

Se andre, der handler om...

Machine Name: SAXO080