Conscientious individual investors can be difficult clients to advise due to their cerebral mindset, but they are usually grounded enough to listen to sound advice when it is presented in a way that respects their independent views. Often, they are confident in their beliefs and decisions but can be blinded by their contrary thinking-- becoming their own worst enemy.
Michael Pompian has spent is career educating conscientious individual investors about how to identify what biases they display in managing their own portfolios, and to guard against the biases. A good approach is to have regular check ins - with your advisor or yourself - to that you can stay on track with your long-term investment goals. Because conscientious investors' biases are mainly cognitive, education on the benefits of portfolio diversification and sticking to a long-term plan can make all the difference and is usually the best course of action.
Conscientious investors (and their advisors) need to jointly need to reflect on how they make investment decisions and provide data-backed substantiation for recommendations. Your Portfolio shows individual investors how to take control of decision-making, even when challenging markets can push fear or greed to unproductive levels. The education in self-awareness and behavioral investment biases should yield more positive results.
As noted, this book is targeted at the individual investor - helping them understanding the Big Five Behavioral Bias personality traits: loss aversion, status quo, recency, hindsight, confirmation, availability, and overconfidence. Pompian will mentor you to understand yourself and diagnose potential biases and your behavioral investor type that you will need to be aware of and regularly self-correct. The cases studies he shares with real people will aid you in become a better investor during bear and bull markets, when sound decision-making can be compromised due to how your brain is wired to behave.
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