Write to Sell

- The Ultimate Guide to Copywriting

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Write to Sell
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Format:
Bog, paperback
Udgivelsesdato:
23-09-2019
Sprog:
Engelsk
Sidetal:
192
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore "If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing

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Udgivelsesdato:
23-09-2019
ISBN13:
9789814868235
Bredde:
130 mm
Højde:
198 mm
Format:
Paperback
Udgave:
3rd ed.
Forfattere
Bibliotekernes beskrivelse - Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life

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