There are currently about 1.3 billion smartphones in use globally. By 2017, it's expected that 2.5 billion users will connect through messaging-based apps.Seven of the top 12 most-used apps are messaging based apps.Everyday an average of 20 messages a day are sent through one of these apps . In addition to Snapchat and WhatsApp, there are hidden dragon players like WeChat, LINE and KakaoTalk, which are BIG in Asia as the World has Gone Mobile . The increasing popularity of the Internet - coupled with maturing online payment systems and enhanced logistics service reliability - has fuelled e-commerce growth globally . The world is witnessing a shift in how people discover and share information using mobile internet enabled devices worldwide and typically the Greater china where the social, digital and mobile ecosystem in China is unlike anywhere else on earth. It utilizes both the processing and mobility advantage which smartphones offer. Real-time experience means that we can reach out and engage with friends, associates and customers at any time, place at anywhere without constraints. Consumers are sharing information and, at the same time, gaining immense knowledge at a faster speed.This is thanks to the services like tweets, social media posts and the newly evolved messaging -based apps with prominent new social platforms namely Snap chat ,LINE , Whisper and We-chat who themselves has evolved from simple SMS text to becoming increasingly influential service provider with messaging ads and stickers that trends well with Mobile phone users, Social media services therefore will become more noisy with crowded ads contributing to messaging apps and user with preference for user- friendliness apps will seek out simpler, clearer and easiest platforms to make communication and have fun at the same time at no expense The easy access of the Internet on smartphones and other mobile devices has changed the way people communicate and consume information. It has created new ways of information dissemination and consumption; and it is still on its way to creating new ones. These allow consumers to make more and more quickly and informed decisions based on real-time data on-the-go. What does this mean for businesses enterprises and Branding throughout the World? As consumers start to adapt to the power of mobile devices, it will cause a domino effect on every economy and starts to transform. It will adapt to the new mobile technologies which has proven to be challenging. Mobile social media technologies have proven to be highly effective and valuable when consumed on the go and especially whenever and wherever businesses are concerned.
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