Streaming af e- og lydbøger Stream e- og lydbøger Prøv gratis
Du sparer 33% fra forlagets pris
Words Matter
  • Leveringstid Straks (sendes på e-mail)
Køb til medlemspris og få altid fri fragt.
Prøv 14 dage gratis (herefter 79,-/md.).

Læs mere om Saxo Premium her.
  • Op til 70% rabat
  • Fri fragt
  • Stream 30.000 e- og lydbøger
  • E-bog, ePub (kr. 219,95) (kr. 329,95)
    1. Beskrivelse

      In a twenty-first-century global economy, in which multinational companies coordinate and collaborate withpartners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conferencecall are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true? Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What's going wrong? Contrary to a common assumption, language is never neutral. Its is heavily influenced by one's culture and can often result in unintended meanings depending on word choice, a particular phrase, or even one's inflection. A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. In Words Matter, you will venture into the halls of multinational tech companies around the world to study language and culture at work; learn practical steps for harnessing research in communication and anthropology to become more skilled in the digital workplace; and learn to use the ';Communication Plus Model,' which can be easily applied in multiple situations, leading to better communication and better business outcomes.

      Andre udgaver:

      Bog, hardback

    2. Yderligere info
      Udgivelsesdato:
      18-10-2016
      Sprog:
      Engelsk
      ISBN13:
      9780520965171
      Mærkat:
      E-bog, ePub
      Format:
      ePub
    3. Anmeldelser

      Kundernes boganmeldelser af Words Matter

    4. DRM Beskyttelse

      OBS! E-bogen kan ikke læses på Kindle eller i iBooks. Du kan læse e-bogen på computer, tablet, smartphone og diverse e-bogslæsere. Du skal bruge et specielt læseprogram til din enhed. Læs mere om programmer, sidetal og print af e-bøger her.

    Fandt du ikke hvad du søgte?

    Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

    Se andre bøger, der handler om