Udvidet returret til 31. januar 2017

Du er her:
When Sport Meets Business

When Sport Meets Business

- Capabilities, Challenges, Critiques

(E-bog, PDF)

Beskrivelse: Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional ... Læs mere

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation o... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781473987418
Sideantal:
256
Udgivet:
29-10-2016
Vis mere

Sæt bog på liste

  • Bogliste

Du tilmelder dig Saxo Plusmedlemskab til 69 kr. hver måned. Se hvordan du sparer tre måneders Plusmedlemskab her

Til dig, der elsker bøger

Læs mere om Plusmedlemskab
Op til 70% rabat Fri fragt
Udvidet returret Ingen binding



OBS!
E-bogen kan ikke læses på Kindle eller i iBooks. Du kan læse e-bogen på computer, tablet, smartphone og diverse e-bogslæsere. Du skal bruge et specielt læseprogram til din enhed. Læs mere om programmer, sidetal og print af e-bøger her.



Forlagets beskrivelse
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.Structured into four sections, the book covers the key issues in the Business of professional sport:The New Sport Environment Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports.Sport Marketing and Media Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.Sport and Finance Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption.Sporting Events Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy.The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England's Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain's LaLiga, the sponsorship viability for Ukraine's Klitschko brothers and the case of Denmark's Viborg F.F.Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

Kundernes boganmeldelser af When Sport Meets Business


Der er ingen anmeldelser af When Sport Meets Business

for at skrive en anmeldelse.

Se andre bøger, der handler om:

Se også: