What You Need to Know about Marketing

- Middleton, S: What You Need to Know about Marketing

af

indgår i serie What You Need to Know


What You Need to Know about Marketing
Du sparer Spar kr. 20,00 med Saxo Premium
  • Leveringstid 5-8 hverdage
  • Forventet levering 10-03-2021
Hvis du køber til medlemspris, bliver du automatisk medlem af Saxo Premium. De første 30 dage er gratis, derefter koster det 99,-/md. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om alle fordelene her.
Format:
Bog, paperback
Udgivelsesdato:
12-04-2011
Sprog:
Engelsk
Sidetal:
264
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Marketing is shrouded in arcane mystery and buzzwords. It frightensmany and bewilders others. Yet every business, from thehand-car-wash by the side of the road, to the world's most famousbrands, engage in marketing every single day. This is an essential,reliable, speedy and up to date guide to the most robust andimportant concepts in marketing. This book shows you how to understand and do marketing withouthaving to study a degree or a diploma in it. Along the way it showsyou what has been learned about marketing over the centuries, whatexperts can teach us that we can use ourselves, how marketing haschanged in our new ?digital' world, and how to avoid classicmistakes.In short, this is all you need to know about marketing.Introduction - Marketing: the world's second oldest businessactivityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing

Andre udgaver:

E-bog, PDF
E-bog, ePub

Vis mereVis mindre

Udgivelsesdato:
12-04-2011
ISBN13:
9780857081506
Vægt:
290 g
Dybde:
15 mm
Bredde:
128 mm
Højde:
199 mm
Format:
Paperback
Forfattere
Bibliotekernes beskrivelse Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Se andre bøger, der handler om

Velkommen til Saxo - din danske boghandel!

Hos os kan du handle som Gæst, Saxo-bruger eller Saxo Premium-medlem. Du bestemmer selv, og vores kundeservice sidder altid klar med hjælp.

Om medlemspriser hos Saxo

Hvis du køber til medlemspris, bliver du automatisk medlem og får del i de mange fede fordele. De første 30 dage er gratis for nye brugere, og derefter koster det kun 99,-/md. Medlemskabet fornyes automatisk, og du kan altid opsige det. Læs mere om fordelene ved Saxo Premium her.

Machine Name: SAXO081