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What Customers Crave af Nicholas J. Webb

What Customers Crave

- How to Create Relevant and Memorable Experiences at Every Touchpoint

(E-bog, ePub)

Beskrivelse: The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your custome... Læs mere

The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you kn... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9780814437827
Sideantal:
256
Udgivet:
13-10-2016
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Forlagets beskrivelse
The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:Gain invaluable insights into who they are and what they care aboutUse listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but insanely relevantConnect across the five most important touchpointsCo-create with your customersAnd much moreWhen you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.

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