Udvidet returret til 31. januar 2017

Du er her:
Values of German Media Users af Merja Mahrt

Values of German Media Users

- 1986 - 2007

(E-bog, PDF)

Beskrivelse: Values of German media users, 1986-2007 Values have been discussed in connection to the changes brought to the German TV landscape since the introduction of th... Læs mere

Values of German media users, 1986-2007 Values have been discussed in connection to the changes brought to the German TV landscape since the int... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9783531922560
Udgivet:
04-05-2011
Vis mere

Sæt bog på liste

  • Bogliste
kr. 469,95

kr. 309,95

Du tilmelder dig Saxo Plusmedlemskab til 69 kr. hver måned. Se hvordan du sparer tre måneders Plusmedlemskab her

Til dig, der elsker bøger

Læs mere om Plusmedlemskab
Op til 70% rabat Fri fragt
Udvidet returret Ingen binding



OBS!
E-bogen kan ikke læses på Kindle eller i iBooks. Du kan læse e-bogen på computer, tablet, smartphone og diverse e-bogslæsere. Du skal bruge et specielt læseprogram til din enhed. Læs mere om programmer, sidetal og print af e-bøger her.



Forlagets beskrivelse
Values of German media users, 1986-2007 Values have been discussed in connection to the changes brought to the German TV landscape since the introduction of the dual system in 1984. Yet, on such occurrences arguments have rarely, if at all, been based on reliable information about differences in televised values. Nor have values of the audience of channels or genres been considered. This study offers a starting point for such an endeavor, focusing on the role values play for people's media choices. In a theoretical overview, values are situated in a framework of overlapping spheres that influence people in the adoption of values. Social learning is the main mechanism behind this process of socialization. Values define what is desirable or not and how one should behave in a given situation according to the rules of one's society. As stable basic traits close to an individual's personality, values play a part in the building of motives that finally result in behavior. With regard to media, a well-established gratification of media use is the reinforcement of one's own values and worldviews. Based on the finding that mediated value patterns differ across outlets and types of content, I assume that different values should lead people do prefer different media over others.

Kundernes boganmeldelser af Values of German Media Users


Der er ingen anmeldelser af Values of German Media Users

for at skrive en anmeldelse.

Se andre bøger, der handler om:

Se også: