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Value Proposition Design

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Value Proposition Design
  • Forlagets pris kr. 319,95
  • Leveringstid 1-2 hverdage
  • Forventet levering 20-07-2018
Bog, paperback (kr. 209,95) (kr. 209,95)
  1. Beskrivelse

    Forfatterne bag "Value Proposition Design" forklarer i bogen, hvordan man skaber testimonials, som ens kommende kunder ikke kan modstå, og forsøger i bogen at hjælpe dig med at skabe overbevisende produkter og serviceydelser, som kunderne ønsker at købe. Denne praktiske bog, "Value Proposition Design" parret med sin online følgesvend, vil lære dig om alle de processer og de værktøjer, du skal kende, for at kunne lykkes. 

    "Value Proposition Design" henvender sig til alle, der har været frustreret over forretningsmøder baseret på endeløse samtaler, fornemmelser og intuitioner, dyre nye produktlanceringer, der blæste op eller blot blev skuffede ved udarbejdelsen af en god idé.

     

     

  2. Yderligere info
    Udgivelsesdato:
    20-10-2014
    Sprog:
    Engelsk
    ISBN13:
    9781118968055
    Sidetal:
    290
    Vægt:
    771 g
    Højde:
    19 mm
    Bredde:
    248 mm
    Længde:
    197 mm
    Mærkat:
    Bog, paperback
    Målgruppe:
    For university college
    Format:
    Paperback
    • Forlagets beskrivelse

      The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

      Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

      Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

      Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

      In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

      Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
      Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

    • Bibliotekernes beskrivelse

      The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

  3. Anmeldelser

    Kundernes boganmeldelser af Value Proposition Design

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