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Bog, paperback Understanding Business in the Global Economy af Jonathan Swift

Understanding Business in the Global Economy

- A Multi-Level Relationship Approach

(Bog, paperback)

Focussing on the way in which relationships at various levels underpin international business activities this book presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulant... Læs mere

Focussing on the way in which relationships at various levels underpin international business activities this book presents a contemporary and realist... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9780230241572
Sideantal:
424
Udgivet:
15-11-2016
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kr. 639,95
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Forlagets beskrivelse
Focussing on the way in which relationships at various levels underpin international business activities this book presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulant nature of international business and management.
Bibliotekernes beskrivelse
Global business relationships have become a vital factor in thedrive for competitive advantage. Nations, corporations andindividuals are increasingly focused on developing internationalpartnerships in order to establish global presence and benefitfrom enhanced opportunities and mutual commercial successes.In a fresh new approach to the topic, Understanding Businessin the Global Economy explores the hierarchical structure ofnational, corporate and individual levels of global relationshipsand how they interconnect. With a detailed focus on the roleof communications and a sensitivity to the perpetual dynamismof international management, this textbook provides a balancedstudy of the macro and micro underpinnings of globalbusiness relations.Key features include: Emphasis on operational issues rather than quantitative issues, which will particularly appeal to non-numerate students A wealth of extended case studies intended for seminars andin-depth discussions, many of which are co-authored by fieldspecialists and based on empirical research A strong pedagogical focus designed to improve learningoutcomes, including review questions, further reading andConsider This sections.This is the ideal companion for undergraduate and postgraduatebusiness students taking modules in International Business, International Management, International Marketing, International Strategy, and related fields."

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