Understanding Business in the Global Economy

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Understanding Business in the Global Economy
  • Forlagets pris kr. 649,95
  • Leveringstid 6-9 hverdage
  • Forventet levering 08-06-2018
Bog, paperback (kr. 469,95) (kr. 469,95)
  1. Beskrivelse

    Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. 1 Paperback 424 p.

    Udgivelsesdato:
    15-11-2016
    Leveringstid:
    6-9 hverdage
    Bedømmelse:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    15-11-2016
    Sprog:
    Engelsk
    ISBN13:
    9780230241572
    Sidetal:
    424
    Vægt:
    680
    Højde:
    20
    Bredde:
    189
    Længde:
    246
    Forlag:
    Pan Macmillan
    Mærkat:
    Bog, paperback
    Format:
    Paperback
    Udgave:
    1st ed. 2016
    • Bibliotekernes beskrivelse

      Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

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