Bog, hardback Tourist Behavi af Metin Kozack

Tourist Behavi

- An International Perspective

(Bog, hardback)

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This book presents consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption.

This book presents consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think ... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781780648125
Sideantal:
200
Udgivet:
07-11-2016
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Forlagets beskrivelse
This book presents consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption.
Bibliotekernes beskrivelse
Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behaviour. Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience. With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour. Key Features: The most recent global research on this topic. An interdisciplinary approach. Contributors from 15 different countries.

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