Tourism Supply Chain Management

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indgår i serie Routledgeadvances in Tourism


Tourism Supply Chain Management
  • Leveringstid 2-3 uger
  • Forventet levering 08-01-2020
  • Kan ikke leveres før jul
Format:
Bog, hardback
Udgivelsesdato:
14-11-2011
Sprog:
Engelsk
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  • Yderligere info
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Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals.This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how coordination across organizations can be effectively achieved and how business performance can be improved. It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries. The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism. The book combines essential theory and comparative international examples based on primary research to show challenges and opportunities of effective tourism supply chain management. This text is essential for final year undergraduate and postgraduate students studying Tourism Management, Tourism Planning and Tourism Economics.

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Udgivelsesdato:
14-11-2011
ISBN13:
9780415581554
Vægt:
454 g
Dybde:
18 mm
Bredde:
159 mm
Højde:
235 mm
Format:
Hardback
  • Forfattere

  • Bibliotekernes beskrivelse

    37 Line drawings, black and white; 1 Halftones, black and white; 19 Tables, black and white; 38 Illustrations, black and white

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