Tourism Marketing for Cities and Towns af Bonita Kolb

Tourism Marketing for Cities and Towns

- Using Branding and Events to Attract Tourists

(E-bog, PDF)

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Beskrivelse: Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the bra... Læs mere

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on dev... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9780080460758
Sideantal:
328
Udgivet:
13-03-2006
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(E-bog, ePub), Engelsk
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(E-bog, PDF), Engelsk
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Forlagets beskrivelse
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning* Contains practical international examples, discussion questions, and strategic planning worksheets

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