Total Relationship Marketing Renewed

af


Total Relationship Marketing Renewed
Du sparer Spar kr. 2,00 med Saxo Premium
  • Leveringstid 5-8 hverdage
  • Forventet levering 18-12-2019
  • Kan leveres før jul
Hvis du køber til medlemspris, bliver du automatisk medlem af Saxo Premium. De første 30 dage er gratis, derefter koster det 99,-/md. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om alle fordelene her.
Format:
Bog, hardback
Udgivelsesdato:
05-12-2020
Sprog:
Engelsk
Udgave:
4th New edition.
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

There are exciting developments in relationship marketing now, as technology opens more collaborative and social communication channels, changing the dynamics of B2B and B2C relationships. This new edition of the seminal classic, Total Relationship Marketing, brings Evert Gummesson's renowned guide totally up to date and at the forefront of RM thought. While initially controversial, Gummesson's original model of thirty relationships , the "30Rs" (and challenge to the traditional "4Ps") is now a proven success with thought leaders and practitioners looking for a fresh way to look at their business. This framework allows for an unrivalled breadth of coverage and a demonstration of relationship marketing's application to every aspect of business inside and outside of the marketing function. This framework has been seamlessly integrated with revised concepts and developments, and including updated cases and examples throughout.New sections have also been included on: * Social media and its profound impact on relationships between organisations and stakeholders * Brand relationships and brand communities * Dealing with relationship avoidance This edition is also supported for the first time by a companion website, including a full set of PowerPoint slides, testbank questions and additional cases.

Vis mereVis mindre

Udgivelsesdato:
05-12-2020
ISBN13:
9780415703628
Bredde:
189 mm
Højde:
246 mm
Format:
Hardback

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo - din danske boghandel!

Hos os kan du handle som Gæst, Saxo-bruger eller Saxo Premium-medlem. Du bestemmer selv, og vores kundeservice sidder altid klar med hjælp.

Om medlemspriser hos Saxo

Hvis du køber til medlemspris, bliver du automatisk medlem og får del i de mange fede fordele. De første 30 dage er gratis for nye brugere, og derefter koster det kun 99,-/md. Medlemskabet fornyes automatisk, og du kan altid opsige det. Læs mere om fordelene ved Saxo Premium her.