Think New ASEAN!

- Rethinking Marketing Towards ASEAN Economic Community

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Think New ASEAN!
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  • Forventet levering 27-05-2021
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Format:
Bog, hardback
Udgivelsesdato:
16-11-2014
Sprog:
Engelsk
Sidetal:
264
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OverviewIn the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN.This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries.Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.

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Udgivelsesdato:
16-11-2014
ISBN13:
9789814595162
Vægt:
550 g
Dybde:
20 mm
Bredde:
160 mm
Højde:
235 mm
Format:
Hardback
Udgave:
2nd edition
Forfattere
Bibliotekernes beskrivelse Presents for businesses to engage empowered and well-informed customers. This book brings marketers with strategies for the changing lifestyle, needs and wants of consumers. It offers insights on the transformations and developments in the region.

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