Studiebog
Themes in Geomorphology
Du sparer Spar kr. 20,00 med Shopping-fordele
  • Leveringstid 2-3 uger
  • Forventet levering 11-10-2021
For at købe bogen til fordelspris skal du have et medlemskab med Shopping-fordele.
Du kan prøve medlemskabet gratis i 30 dage. Medlemskabet fornyes automatisk og kan altid opsiges.
Format:
Bog, paperback
Udgivelsesdato:
15-09-2021
Sprog:
Engelsk
Udgave:
0.
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product.This book, first published in 1985, conveys the flavours of geomorphology and the bases of its ideas. It portrays the positive features of pluralism in geomorphology, and focuses on processes operative and their associated landforms; the distinctive geological settings of karst, volcanicity and tectonic activity; and technological advances.

Andre udgaver:

Bog, hardback

Vis mereVis mindre

Udgivelsesdato:
15-09-2021
ISBN13:
9780367224530
Vægt:
535 g
Bredde:
156 mm
Højde:
234 mm
Forlag:
Routledge
Format:
Paperback
Forfattere

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo – din danske boghandel!

Hos os kan du handle som gæst, Saxo-bruger eller Premium-medlem – du bestemmer helt selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

Om fordelspriser hos Saxo

For at købe bøger til fordelspris, skal du være medlem af Premium, Premium Shopping eller Premium Studie. De første 30 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

Machine Name: SAXO081