The Wood That Doesn't Look Like an Elephant

- The Chase

Bog
  • Denne udgave
  • Bog, hardback
  • Engelsk
  • 304 sider

Beskrivelse

"There was an old Indian craftsman who carved beautiful little elephants from unpromising blocks of timber. Asked how he did it, he simply replied: I just cut away the wood that doesn't look like an elephant. " The craftsman's seemingly simple tale has remained the doctrine of creative agency The Chase for 30 years; from strategic planning, to conceptual thinking, to the final crafting in which every mark has to justify its reason for being. To illustrate the breadth and diversity of their work, the book is structured into the categories found in design award annuals, but inverted so as to showcase the work of one agency over three decades. The book is organised by design categories such as promotional items and calendars where renowned design writers, editors and practitioners judge projects by the agency, offering a global perspective on their work and ask the question, Do these ideas stand the test of time? The critics also weigh in on whether ideas will be more or less important to the needs of an ever-changing media world."

Læs hele beskrivelsen
Detaljer

Findes i disse kategorier...

Velkommen til Saxo – din danske boghandel

Hos os kan du handle som gæst, Saxo-bruger eller Saxo-medlem – du bestemmer selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

Om medlemspriser hos Saxo

For at købe bøger til medlemspris skal du være medlem af Saxo Premium, Saxo Shopping eller Saxo Ung. De første 7 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

Machine Name: SAXO081