Which eco-labels and which place-of-origin labels add value to food items? Just how much value do they add? And for which consumers? This study demonstrates that a knowledge of the somehow and the somewhere of food has measurable monetary value for consumers. The study sets out to establish the value to consumers of particular eco-labels and geo-labels. The Value of Eco-Labelling reports the values of Organic, Certified Organic, Natural and Eco, as well as of country-of-origin labelling (CoOL) and regional provenance labelling. The interaction effects of multiple food labelling claims are identified. Based on a raft of demographic measures, The Value of Eco-Labelling identifies just which consumers are responsive to which claims. This book reveals an efficient and effective methodology for quantifying consumer value. The Value of Eco- Labelling presents a treasure trove of data, analysis, insights and surprises. The Value of Eco-Labelling will be essential reading for food producers, marketers and certifiers, as well as for agricultural departments, organisations, advisers, policy makers, consumer advocates and researchers.
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