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The Social Organisation of Marketing

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The Social Organisation of Marketing
  • Forlagets pris kr. 1.289,95
  • Leveringstid 2-4 uger
  • Forventet levering 21-06-2018
Bog, hardback (kr. 869,95) (kr. 869,95)
  1. Beskrivelse

    The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. 1 Hardback XIII, 230 p.

    Udgivelsesdato:
    15-06-2017
    Leveringstid:
    2-4 uger
    Bedømmelse:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    15-06-2017
    Sprog:
    Engelsk
    ISBN13:
    9783319515700
    Vægt:
    447
    Bredde:
    148
    Længde:
    210
    Mærkat:
    Bog, hardback
    Format:
    Hardback
    Udgave:
    1st ed. 2017
    • Bibliotekernes beskrivelse

      The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.

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