The Simplicity Playbook for Innovators

- Creating Lovable Experiences in a Complicated World

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The Simplicity Playbook for Innovators
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  • Forventet levering 01-06-2021
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Format:
Bog, paperback
Udgivelsesdato:
28-03-2021
Sprog:
Engelsk
Sidetal:
216
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Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is "to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple".Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centred? How do we put innovation back in our own hands, even as we drive radical digital transformation?The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business - from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems.When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers' hearts.

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Udgivelsesdato:
28-03-2021
ISBN13:
9789814893268
Bredde:
125 mm
Højde:
220 mm
Format:
Paperback
Udgave:
0
Forfattere
Bibliotekernes beskrivelse The most complicated skill is to be simple. How to use simplicity as a lens to innovation, starting right now

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