The SAGE Encyclopedia of Corporate Reputation

af


The SAGE Encyclopedia of Corporate Reputation
Du sparer Spar kr. 65,00 med Saxo Premium
  • Leveringstid 4-5 hverdage
  • Forventet levering 13-12-2019
  • Kan leveres før jul
Hvis du køber til medlemspris, bliver du automatisk medlem af Saxo Premium. De første 30 dage er gratis, derefter koster det 99,-/md. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om alle fordelene her.
Format:
Bog, hardback
Udgivelsesdato:
02-08-2016
Sprog:
Engelsk
Sidetal:
1048
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today's changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include:300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader's Guide" in the front matter groups related entries by broad areas.A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study.A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation.A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies.The work concludes with a comprehensive Index, which-in the electronic version-combines with the Reader's Guide and Cross-References to provide thorough search-and-browse capabilities.

Vis mereVis mindre

Udgivelsesdato:
02-08-2016
ISBN13:
9781483376516
Vægt:
3980 g
Dybde:
38 mm
Bredde:
215 mm
Højde:
279 mm
Format:
Hardback
  • Forfattere

  • Bibliotekernes beskrivelse

    Explores the field of corporate reputation in the format of an encyclopedic reference. This book comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. 2 Items Contains 2 Hardbacks

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo - din danske boghandel!

Hos os kan du handle som Gæst, Saxo-bruger eller Saxo Premium-medlem. Du bestemmer selv, og vores kundeservice sidder altid klar med hjælp.

Om medlemspriser hos Saxo

Hvis du køber til medlemspris, bliver du automatisk medlem og får del i de mange fede fordele. De første 30 dage er gratis for nye brugere, og derefter koster det kun 99,-/md. Medlemskabet fornyes automatisk, og du kan altid opsige det. Læs mere om fordelene ved Saxo Premium her.