The Role of Franchising on Industry Evolution

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The Role of Franchising on Industry Evolution
  • Forlagets pris kr. 1.239,95
  • Leveringstid 2-4 uger
  • Forventet levering 31-05-2018
Bog, hardback (kr. 839,95)
  1. Beskrivelse

    The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level st... Læs mere

    Udgivelsesdato:
    19-05-2017
    Leveringstid:
    2-4 uger
    Rating:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    19-05-2017
    Sprog:
    Engelsk
    ISBN13:
    9783319490632
    Vægt:
    442
    Højde:
    14
    Bredde:
    148
    Længde:
    210
    Mærkat:
    Bog, hardback
    Format:
    Hardback
    Udgave:
    1st ed. 2017
    • Bibliotekernes beskrivelse

      The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.

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