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Bog, hardback The Role of Franchising on Industry Evolution af Rosalind Beere

The Role of Franchising on Industry Evolution

- Assessing the Emergence of Franchising and its Impact on Structural Change

(Bog, hardback)

1 colour illustrations, biography

1 colour illustrations, biography

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9783319490632
Udgivet:
23-01-2017
Udgave:
1st ed. 2017
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Forlagets beskrivelse
1 colour illustrations, biography
Bibliotekernes beskrivelse
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.

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