Summary The book looks at the nature of Asian firms from an evolutionary perspective. It provides managers and others interested in doing business in the dynamic and fast changing Asian region with an understanding of the underlying principles driving both current and future business practices of Asian Firms. The book is for internationally focused individuals who realize the importance of gaining a deeper understanding of the fastest growing economic region in the world and the firms from this region. Key Features 1.Takes a look at the evolutionary and historical development of Asian firms 2.Examines the regional nature of Asian firms 3.Provides readers with a cross-cultural perspective 4.Academically rigorous but accessible to practicing managers 5.Uses case studies of actual firms to illustrate the main points The Authors Dr Scott Hipsher is currently working as a lecturer at Bangkok University and has prior experience as a manager in Asia. Dr Songporn Hansanti is Director of Foreign Affairs in the Faculty of Management Studies at Kasetsart University in Bangkok Thailand. Dr Suthinan Pornsuwan is an associate professor and the Dean of the International College at Bangkok University. Readership Practicing managers, entrepreneurs and upper level undergraduate/graduatesstudents in international business studies. Contents The Asian business environment The evolution of Asian firms The nature of Asian firms The evolution of Asian firms The Asia-Pacific century Diversity in Asian business practices Continued evolution of Asian firms
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