The Joy of Parenting

In the post-war years, shortly before television finally took over our lives forever, the magazine world was enjoying its finest hour. Unlike the magazines of today, classic titles like "The Saturday Evening Post" in the States and "John Bull" in Britain aimed to entertain and appeal to the whole family. Much of their humour focused on the family. In particular, they relished exposing the perverse joys and frustrations of raising children and all it entails: sleepless nights, troubled fathers, worried mothers, screaming tots, devious children and sulky adolescents, making this collection of magazine cover art the perfect gift for any stressed-out parent everywhere. This collection has 30 classic pull-out postcard images selected from the Advertising Archives - the largest and most comprehensive publishing and advertising image library in Europe with over a million ads and magazine covers dating as far back as 1850.