The Influencer Code

The Influencer Code is the essential reference for any company who wants to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you are selling financial services or donuts, reaching today's consumers is more complicated than ever. More and more marketers are reaching out to people who consider themselves "influencers"--those people who have a big (and, more importantly, loyal) audience ready to hear what they have to say about anything. This includes not only celebrities and social media stars, but any channel that has the power to facilitate the desired behavior from the intended audience. But while "Influencer Marketing" is one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is...and how to leverage it to achieve your business goals through a simple yet powerful 3-step code. The future of marketing lies with authentic partnerships between brands and influencers. In The Influencer Code, Russell simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, and how to legally and strategically integrate them into marketing campaigns that achieve specific goals.



The Influencer Code is the most valuable and trusted go-to resource for all things influencer marketing--a true guidebook to the future of marketing success.