The Base of the Pyramid in Latin America

The purpose of this special issue is to continue promoting the BoP conceptualization in the Latin American region, a contribution that began with the creation of the Argentine Base of the Pyramid Learning Laboratory in September 2005. The call for papers for this special issue of Greener Management International covered three key domains relating to the BoP approach: BoP as a new market as a source for the co-creation of new sustainable business ventures highlighting the role of local entrepreneurs; the role of technology and innovation; and sustainability.