Udvidet returret til 31. januar 2017

Du er her:
Bog, hardback The Attention Merchants af Tim Wu

The Attention Merchants

- From the Daily Newspaper to Social Media, How Our Time and Attention is Harvested and Sold

(Bog, hardback)

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously un... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781782394822
Sideantal:
416
Udgivet:
05-01-2017
Udgave:
Main
Vis mere

Sæt bog på liste

  • Bogliste

 
kr. 249,95
Forventes udgivet
05-01-2017
Leveringstid
Kan forudbestilles
Leveres senest
05-01-2017
-23%

kr. 192,23
Fragt
kr. 19,95

kr. 149,95
Fri fragt

Du tilmelder dig Saxo Plusmedlemskab til 69 kr. hver måned. Se hvordan du sparer tre måneders Plusmedlemskab her

Til dig, der elsker bøger

Læs mere om Plusmedlemskab
Op til 70% rabat Fri fragt
Udvidet returret Ingen binding


Forlagets beskrivelse
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
Bibliotekernes beskrivelse
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS.But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.

Kundernes boganmeldelser af The Attention Merchants

Anmeld bogen og vær med i konkurrencen om gavekort – læs mere her.

Der er ingen anmeldelser af The Attention Merchants

for at skrive en anmeldelse.

Se andre bøger, der handler om:

Bogens kategori: