The Art of Short Form Content

- From Concept to Color Correction

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The Art of Short Form Content
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Format:
Bog, hardback
Udgivelsesdato:
23-02-2016
Sprog:
Engelsk
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The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content - a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find:* Interviews with leading short form content creators* Details on how to create everything from a corporate piece to a Super Bowl spot* Strategies for how to quickly attract viewer attention to your content* Extensive information on how to best utilize the craft of film-making in an advertising context* A comprehensive companion website that can be found at www.focalpress.com/cw/cook

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Bog, paperback

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Udgivelsesdato:
23-02-2016
ISBN13:
9781138910522
Vægt:
612 g
Dybde:
15 mm
Bredde:
191 mm
Højde:
235 mm
Format:
Hardback
Forfattere
Bibliotekernes beskrivelse Biostatistics for Clinical and Public Health Research provides a concise overview of statistical analysis methods. Use of SAS and Stata statistical software is illustrated in full, including how to interpret results.Focusing on statistical models without all the theory, the book is complete with exercises, case studies, take-away points, and data sets. Readers will be able to maximize their statistical abilities in hypothesis testing, data interpretation, and application while also learning when and how to consult a biostatistician.This book will be an invaluable tool for students and clinical and public health practitioners.The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content - a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find:* Interviews with leading short form content creators* Details on how to create everything from a corporate piece to a Super Bowl spot* Strategies for how to quickly attract viewer attention to your content* Extensive information on how to best utilize the craft of film-making in an advertising context* A comprehensive companion website that can be found at www.focalpress.com/cw/cook

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