That Will Never Work

- The Birth of Netflix by the first CEO and co-founder Marc Randolph

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That Will Never Work
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Format:
Bog, paperback
Udgivelsesdato:
17-09-2019
Sprog:
Engelsk
Sidetal:
320
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I "That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea" fortæller medstifter og den første CEO i Netflix, Marc Randolph, om Netflixs fascinerende historie.

I denne bog fortæller Marc Randolph for første gang historien om, hvordan Netflix gik fra blot at være en ide til i dag at være en gigantisk, global streamingtjeneste med 150 millioner abonnenter.

Da videobutikkerne regerede i 1997 fik Marc Randolph en simpel ide, som på daværende tidspunkt nærmest var science-fiction. Han ville udleje film på internettet. Hans forretningspartner, Reed Hastings, blev interesseret, og sammen startede de Netflix. I bogen udfolder Marc Randolph deres fascinerende rejse, der begyndte med meget lidt opbakning, et servercrash på første dag og det berygtede salgsmøde med Blockbuster og op til dag, hvor Netflix er et af verdens største brands.

 

"That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea" er en bog om Netflixs unikke historie, men også om hvordan man med hårdt arbejde og dedikation kan få succes med en ide, som mange andre ikke vil tro på.  

 

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Bog, paperback
Bog, hardback
Lydbog, CD
E-bog, ePub

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Udgivelsesdato:
17-09-2019
ISBN13:
9781913068073
Vægt:
420 g
Dybde:
30 mm
Bredde:
152 mm
Højde:
232 mm
Format:
Paperback
Forfattere
Forlagets beskrivelse In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph.Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world - even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time.
Bibliotekernes beskrivelse Netflix co-founder and first CEO shares the behind-the-scenes origin story of the major international brand that has changed everything about how we consume TV and film.

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