Testing Business Ideas

- A Field Guide for Rapid Experimentation

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indgår i serie Strategyzer


Studiebog
Testing Business Ideas
  • Leveringstid 5-7 hverdage (Sendes fra fjernlager)
  • Forventet levering 28-09-2021
Format:
Bog, paperback
Udgivelsesdato:
12-11-2019
Sprog:
Engelsk
Udgave:
1. Auflage.
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

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Udgivelsesdato:
12-11-2019
ISBN13:
9781119551447
Vægt:
994 g
Dybde:
23 mm
Bredde:
241 mm
Højde:
189 mm
Format:
Paperback
Forfattere

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