Servitization is about competing through value propositions that integrate service with product offerings (Avlonitis et al.,
2014). This booklet provides a glimpse of the strategic movements in the Danish servitization landscape. In particular, it outlines
the service performance and service strategies in the service offerings of 143 Danish manufacturing companies.
The findings presented here may provide inspiration to Danish manufacturing companies in their servitization journey. Companies
can compare their financial performance on the basis of services with that of other companies, including with regard to:
• the investment of significant resources on the development of services
• the revenue and profit from services
• the service strategies in service categories and service types
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