Successful Marketing Communications

- A Practical Guide to Planning and Implementation

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Cathy Ace

indgår i serie CIM Advanced Certificate Workbook S

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Format:: Bog, paperback
Udgivelsesdato:: 29-08-2001
Sprog:: Engelsk

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'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.

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Udgivelsesdato:: 29-08-2001

ISBN13:: 9780750650274

Vægt:: 454 g

Dybde:: 14 mm

Bredde:: 189 mm

Højde:: 246 mm

Forlag:: Taylor & Francis Ltd

Format:: Paperback

Forfattere

Cathy Ace

Bibliotekernes beskrivelse Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation.