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Strategic Management in the Aviation Industry

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Strategic Management in the Aviation Industry
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  • 27%
Bog, hardback (kr. 924,95) (kr. 924,95)
  1. Beskrivelse

    Provides an overview of strategic challenges and measures required to meet those challenges in a dynamic industry. The five parts of this book include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment.

  2. Yderligere info
    Udgivelsesdato:
    10-11-2005
    Sprog:
    Engelsk
    ISBN13:
    9780754645672
    Sidetal:
    684
    Vægt:
    1146 g
    Bredde:
    156 mm
    Højde:
    234 mm
    Mærkat:
    Bog, hardback
    Format:
    Hardback
    Udgave:
    New edition
    • Bibliotekernes beskrivelse

      This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.

  3. Anmeldelser

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