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Bog, hardback Social Media for Knowledge Sharing in Automotive Repair af Patric Finkbeiner

Social Media for Knowledge Sharing in Automotive Repair

- 2017

(Bog, hardback)

Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automotive repair in Germany, this book reviews the literature covering key elements of social media, knowledge management and technology acc... Læs mere

Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automo... Læs mere

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Sprog:
Engelsk
ISBN-13:
9783319485430
Udgivet:
30-11-2016
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Forlagets beskrivelse
Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automotive repair in Germany, this book reviews the literature covering key elements of social media, knowledge management and technology acceptance studies, in a pragmatist approach applying mixed methods. 45 black & white illustrations, 41 colour illustrations, 10 colour tables, biography
Bibliotekernes beskrivelse
This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale.

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