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Shoe Dog

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Shoe Dog
  1. Beskrivelse

    I 1962 lånte den nyligt Business School-uddannede Phil Knight 50 dollars af sin far og startede en virksomhed med en simpel målsætning: at importere højkvalitets, billige atletiske sko fra Japan. Knight startede med at sælge sko ud af bagagerummet i sin gamle Plymouth, hvor han indtjente 8000 dollars på sit allerførste år. I dag indtjener hans selskab, Nike, mere end 30 millioner dollars årligt.

    Nike er et af de allerstørste sportsmærker i verden og deres logo (the swoosh) et af de mest genkendelige. Manden bag det succesfulde skomærke har dog, indtil nu, holdt sig udenfor offentlighedens rampelys.

    "Shoe Dog" er Phil Knights spændende selvbiografi, hvori han åbent, ydmygt, skævt og modigt fortæller om de mange risici og skræmmende tilbageslag, der stod mellem ham og drømmen om at sælge kvalitetssko, samt hans mange tidlige triumfer.

    "Shoe Dog" er et memoir fyldt med indsigt, humor og tilkæmpet visdom, foruden en række gode råd om at opbygge en virksomhed fra bunden, at overkomme modstand og at skabe sig et eftermæle. 

    Andre udgaver:

    Bog, paperback
    Bog, hardback
    Bog, indbundet
    Lydbog, CD
    E-bog, ePub
    Lydbog, download

  2. Yderligere info
    Udgivelsesdato:
    25-04-2016
    Sprog:
    Engelsk
    ISBN13:
    9781471146718
    Sidetal:
    400
    Bredde:
    153 mm
    Længde:
    234 mm
    Mærkat:
    Bog, paperback
    Format:
    Paperback
    Udgave:
    Export
    • Forlagets beskrivelse

      The first-ever memoir of the legendary co-founder of Nike Inc, Phil Knight

    • Bibliotekernes beskrivelse

      'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

  3. Anmeldelser

    Kundernes boganmeldelser af Shoe Dog

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