Læs og lyt til tusindvis af e- og lydbøger med Saxo Premium Stream e- og lydbøger Prøv gratis

Service Management and Marketing

- Managing the Service Profit Logic

af

Du sparer 13% fra forlagets pris Du sparer 13% fra forlagets pris
Service Management and Marketing
  • Forlagets pris kr. 529,95
  • Leveringstid 1-2 hverdage
  • Forventet levering 21-08-2018
  • Bog, paperback (kr. 459,95) (kr. 459,95)
    1. Beskrivelse

      "Service Management and Marketing" undersøger hvordan ledelse i marketing function i årenes løb er blevet en post der skal varetages af topledere. På den måde er organiseringen og udførelsen af marketing blevet ansvaret på tværs af afdelinger i en organisation.

      Bogen er skrevet af Christian Gronroos, en pioner i feltet, og har i denne reviderede, fjerde udgave taget den seneste viden om, hvordan service management og marketing kan ses fra Service Profit Logic vinkel.

      "Service Management and Marketing" giver den professionelle den nødvendige viden, så de kan møde fremtidens krav, både fra kunder og internt i organisationer.

      Andre udgaver:

      Bog, paperback

    2. Yderligere info
      Udgivelsesdato:
      10-07-2015
      Sprog:
      Engelsk
      ISBN13:
      9781118921449
      Sidetal:
      536
      Vægt:
      852 g
      Dybde:
      21 mm
      Bredde:
      187 mm
      Højde:
      233 mm
      Mærkat:
      Bog, paperback
      Format:
      Paperback
      Udgave:
      4th Edition
      • Forlagets beskrivelse

        * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

      • Bibliotekernes beskrivelse

        Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Gronroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.

    3. Anmeldelser

    Fandt du ikke hvad du søgte?

    Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

    Se andre bøger, der handler om