(Ebook-epub Edition of this title.)Greg Brown's new Second Edition of The Savvy Flight Instructor: Secrets of the Successful CFI teaches methods and strategies useful for flight instructors, flight schools, and managers, adding nearly 20 years of wisdom and know-how to the networking,... pilot training, and customer support concepts that made the original edition required CFI reading.Included in the new edition are 'Finer Points' sections from contributing authors (Heather Baldwin, Ian Twombly, Jason Blair, Dorothy Schick and Ben Eichelberger) comprised of tips and techniques for systematizing customer success and satisfaction, pricing and structuring your services to fit today's markets, and implementing flight instructor professionalism. Key to the new material is the coverage throughout on selling to today's student-pilot prospects via online marketing and social media, for gaining access into new-customer sources and outselling competitive activities.With The Savvy Flight Instructor as part of their aviation library, aspiring flight instructors will learn why and how to become a CFI, and how to get hired. Seasoned flight instructors and flight school managers alike will learn how to use instructing activities to surpass student expectations, achieve business success, promote general aviation, and advance personal flying careers all at once.
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