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Routledge Handbook of Political Marketing

Routledge Handbook of Political Marketing

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  • Forlagets pris kr. 519,95
  • Leveringstid 5-8 hverdage
  • Forventet levering 04-05-2018
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  1. Beskrivelse

    38 Line drawings, black and white; 37 Tables, black and white; 38 Illustrations, black and white

    Udgivelsesdato:
    31-12-2015
    Leveringstid:
    5-8 hverdage
    Rating:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    31-12-2015
    Sprog:
    Engelsk
    ISBN13:
    9781138908765
    Sidetal:
    408
    Vægt:
    710
    Højde:
    25
    Bredde:
    171
    Længde:
    248
    Mærkat:
    Bog, paperback
    Format:
    Paperback
    • Bibliotekernes beskrivelse

      With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its' role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes:ã Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadershipã With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

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