Responsive Healthcare

- Marketing for a Public Service

af

indgår i serie Global Issues


Studiebog
Responsive Healthcare
Du sparer Spar kr. 25,00 med Shopping-fordele
  • Leveringstid Mangler, normalt 2-8 uger
For at købe bogen til fordelspris skal du have et medlemskab med Shopping-fordele.
Du kan prøve medlemskabet gratis i 30 dage. Medlemskabet fornyes automatisk og kan altid opsiges.
Format:
Bog, paperback
Udgivelsesdato:
16-12-2001
Sprog:
Engelsk
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

* How should marketing be carried out by publicly-funded health services?* How must conventional marketing techniques be altered for this purpose?* What lessons can be drawn from practical attempts to market healthcare to date?This comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. Responsive Healthcare focuses mainly on the British health system and its recent reforms, but the general themes and lessons to be learned are applicable to most health systems and the book will be of interest to health service managers and clinicians worldwide.

Vis mereVis mindre

Udgivelsesdato:
16-12-2001
ISBN13:
9780335199662
Vægt:
427 g
Dybde:
16 mm
Bredde:
153 mm
Højde:
229 mm
Format:
Paperback
Forfattere

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo – din danske boghandel!

Hos os kan du handle som gæst, Saxo-bruger eller Premium-medlem – du bestemmer helt selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

Om fordelspriser hos Saxo

For at købe bøger til fordelspris, skal du være medlem af Premium, Premium Shopping eller Premium Studie. De første 30 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

Machine Name: SAXO080