This broad-ranging volume introduces social representation theory to a general readership, explaining how humans construct a framework of shared references which defines how we think about our world. The material has been grouped into three themes: theory; methodology; and finally case studies.
Humans are social animals, living through interaction with each other. We construct a framework of shared references to define how we think about the world around us. Such shared references are social representations. This theoretical concept allows us to rethink the complex interaction between our individual minds and the social life by focusing primarily on socio-cultural phenomena and their integration into our common sense. This volume brings together prominent social psychologists from the United Stages and Europe to present the major concepts and applications of social representation theory. Both content and methodological issues are raised in a series of case-study chapters. In addition, 3 key themes - social construction, social categorization, and social identification - are addressed through chapters and commentaries by social psychologists of representing different theoretical traditions and geographical locales. Covering a wide range of issues, this diverse collection will have a forceful impact on the future of social psychology.
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