Remote

The founders of Basecamp explore the "work from home" phenomenon and show precisely how a remote work setup can be accomplished. The Industrial Revolution's "under one roof" model of conducting work is steadily declining as technology creates virtual workspaces that allow employees to provide their vital contribution without physically clustering together. Today, the new paradigm is "move work to the workers, rather than workers to the workplace." Remote work increases the talent pool, reduces turnover, lessens the real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. As Fried and Hansson explain the challenges and unexpected benefits of this phenomenon, they show why--with a few controversial exceptions such as Yahoo--more businesses will want to promote this model of getting things done.