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Beskrivelse
10 CEOs, who were familiar with Chinese market, personally narrated their excellent investment experience and management experience in how they grasped various opportunities and faced various challenges.All of them are from well-known great enterprises or institutions. From this book we can see how each of them take advantages of Hong Kong to anticipate opportunities and lead the enterprise to access Chinese market so as to develop vigorously. Features of this book: EMBA Chinese University of Hong Kong, EMBA latest publication of management series, including CEO Marketing Intelligence, CEO Practical Wisdom, CEO Leading Minds and CEO Strategy Wisdom, which are quite popular. Designated people sorted all conversations with readability and independent selection.The current focuses on the focus of the world economy - Chinese market, which is of reference value to the investors who intend to invest in mainland China. Speakers are from various well-known enterprises and organizations with abundant experience in management and multinational business as well as with international vision.Their business strategy thinking and experience in accessing China can be learned by managers of other enterprises.