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Bog, paperback Questionnaire Research af Mildred L. Patten

Questionnaire Research

(Bog, paperback)

* Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. * Each chapter is structured around easy-to-follow guidelines. * Numerous exa... Læs mere

* Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evalua... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781884585944
Sideantal:
160
Udgivet:
08-01-2014
Udgave:
3rd Revised edition
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kr. 399,95
Leveringstid
5-10 hverdage
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23-12-2016
-23%

kr. 304,95
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kr. 19,95



Bibliotekernes beskrivelse
* Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. * Each chapter is structured around easy-to-follow guidelines. * Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. * This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. * Exercises at the end of each chapter allow students to practice their newly acquired skills. * Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection. * Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. * We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.* Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. * Each chapter is structured around easy-to-follow guidelines. * Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. * This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. * Exercises at the end of each chapter allow students to practice their newly acquired skills. * Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection. * Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. * We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

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